Nubia is a Chinese consumer electronics company that produces a range of mobile communication devices, including smartphones, smartwatches, and accessories. The company was founded in 2012 as a subsidiary of ZTE and is headquartered in Shenzhen, Guangdong, China. Nubia is known for producing smartphones with innovative features, such as the use of dual screens and unique camera setups. The company has gained a strong following in markets across the world, particularly in China, India, and Southeast Asia. Nubia also produces a range of accessories, including headphones, earphones, and gaming peripherals. In addition to its smartphone and accessory business, Nubia has also developed a range of smartwatches under its "Nubia Watch" product line. These smartwatches are designed to be fashionable and functional, with features such as heart rate monitoring, fitness tracking, and message notifications. Nubia places a strong emphasis on research and development and has established several research institutes and labs around the world to drive innovation in its products and services. The company has also made significant investments in 5G technology and is working to develop new use cases for the technology in areas such as gaming and virtual reality.
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